![]() However, beginning in 2006 the price for cocoa butter began to increase dramatically, by 2008 the price per ton had increased from $4,000 to $8,100. Take 5, amongst other candy bar products often included cocoa butter, a fat derived from the cocoa bean. In June 2019, the candy was renamed to Reese's Take 5 and underwent a packaging change, with the primary color of the package changing from black to orange Also in June 2019, Hershey released that the ingredient peanut butter in TAKE5 has always been Reese's Peanut Butter. The brand also used Twitter, Facebook, and Tumblr to revitalize its name. ![]() According to Take 5's brand manager, the new marketing campaign would focus on targeting millennials. (Advertising for Take 5 had been cut in 2011, due to Hershey struggling to find the best way to market the brand.) The new wrapper had a black background with ringed gray stripes and a new lime green logo. Take5 has returned to Canada in the fall of 2020, under the name " Oh Henry Level Up".Īt the beginning of 2016, Hershey partnered with a panel of "diverse millennial-aged students" to design a new wrapper and logo for the candy as part of a comeback campaign. The Take5 was known as Max 5 in Canada but has since been discontinued. This unique combination of ingredients earned Reese's Take 5 top honors in the 2019 LA Times official candy bar power rankings. The "5" in the name refers to the combination of five ingredients: chocolate, peanuts, caramel, peanut butter, and pretzels. In June 2019, when the candy bar became part of the Reese's family, the name officially was changed to Reese's Take 5. The original name of the candy bar was TAKE5 but common usage among consumers added a space. Reese's Take 5 is a candy bar that was released by The Hershey Company in December 2004. A sweet and salty candy bar with pretzels, peanut butter, peanuts, and caramel coated in milk chocolate.ĭecember 2004 18 years ago ( December 2004)Įverything You Love, Like Nothing You've Ever Tasted.
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